"Next Practice: Building on Strategy, Innovation & Technology"
Issue 1, 2007

Prism author Stefan Stern from the London-based Financial Times recently had a chance to catch up with Arthur D. Little's new global CEO, Michael Träm, who has just finished his first 200 days at the firm. In a long conversation Träm discussed the strengths of Arthur D. Little, his strategic plans for the near future and - last but not the least - the corporate gene code of the company.