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The role of green branding in the race to innovate world energy markets

At "Solutions for Sustainability", the 12th Annual Conference of the German-British Forum held in London on 11th and 12th October 2007, David Lyon, Senior Manager, Sustainability and Risk, Arthur D. Little UK, emphasized the role of green branding. He comments: "We are seeing consumer-driven market innovation. With green electricity tariffs, some consumers are willing to pay an ecological premium. Green branding plays an increasingly important role - especially when public policy is increasingly supportive of new decentralized generation technologies."

For more information on the 2007 conference visit:

For articles on sustainability by David Lyon and other ADL consultants visit our PRISM website.

Released: January 2008

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