Arthur D. LittleArthur D. Little

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Improving satisfaction throughout the customer life-cycle

Improving satisfaction throughout the customer life-cycle

It is becoming ever more crucial for companies not only to keep customers happy but to keep the right customers happy. But how can they measure the value of customers through the whole customer life-cycle? In this article the authors explain the methodology developed by Arthur D. Little that helps companies to measure satisfaction levels and translate the results into actions with sustainable results.

Released: March 2007

Download File ADL_Prism_2007_s1_5_Improving_satisfaction.pdf (.PDF, 295 Kb)

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