Arthur D. LittleArthur D. Little

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Making new product launch decisions in an uncertain environment

Making new product launch decisions in an uncertain environment

Making new product launch decisions, such as where and in which sequence, is becoming ever trickier, as the environment into which the product will be launched changes constantly. In this article, using a new medicine as a case example, the authors examine the problem and offer a pragmatic and effective solution.

Released: September 2006

Download File ADL_Prism_2006_s3_3_Product_launch_decision.pdf (.PDF, 1.0 MB)

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