Arthur D. LittleArthur D. Little

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Manage Risk for Product Launch

Manage Risk for Product Launch

Actively manage risk to deliver the right products on time!

Delivering new products just right on time and designing them for just the right customers remains among the most difficult challenges in product development. While risk management has been a well-established notion in hedging and safety related issues, it is not really applied yet in product development. This paper shows why project risk management matters and how to implement it successfully.

Not realizing and mitigating risks to delivery, quality, feature fulfillment and budget can at the extreme lead to significant business losses, putting an entire company at risk. We argue that project risk management is central to secure successful product delivery.

Project risk management can and should be used as a key lever in:

  • bringing a balanced perspective to the management of complicated issues in complex organizations
  • prioritizing work in a rapidly changing context with an anticipated approach that is better than simple intuition and that facilitates communication between people
  • identifying knowledge gaps and actively closing these gaps
  • the active management (and not the avoidance) of risk by being alert and prepared

Released: July 2012

Download File Manage_risk_for_product_launch.pdf (.PDF, 508 Kb)

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