Arthur D. LittleArthur D. Little

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Major Transformation in CEE TV Markets

Major Transformation in CEE TV Markets

Shake Up Likely to Continue

TV markets in Central and Eastern Europe (CEE) are booming, with strong growth in multichannel households, viewing time and revenues. Fuelled by this rapid growth, the rules of the game are changing and competitive pressure is increasing. With digital terrestrial TV (DTT) and over-the-top TV (OTT) on the horizon, who will be the winner of the ongoing platform competition?

Released: August 2011

Download File ADL_Transformation_in_Europe_TV_markets_01.pdf (.PDF, 329 Kb)

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