Arthur D. LittleArthur D. Little

Publications / Reports

Banking on the go

Banking on the go

Identifying and capturing value in mobile banking

The mobile phone is now one of the most important items consumers in Western markets and increasingly in developing regions carry with them. As some banks begin to exploit the mobile phone to offer customers services characterized by a previously unimaginable level of accessibility, convenience and personalization, a profound transition in the relationship between people and their finances is underway. This paper looks at how banks can convert this opportunity into value for their customers and shareholders.

Released: April 2009

Download File ADL_FinancialServices_2009_Banking_on_the_go.pdf (.PDF, 337 Kb)

previous report | next report

back