Emerging markets in microinsurance
How to establish a foothold in the new market segment serving low income customers
Low-income households feel the impact of adversity more heavily than most in society, yet have little access to affordable insurance products that could help to protect them. However, as insurance providers become increasingly aware of this unmet need, a new microinsurance industry is emerging. To gain a foothold in this market, insurers need to confront a number of challenges.
Released: August 2009
Download File ADL_FinancialServices_2009_Microinsurance.pdf (.PDF, 533 Kb)
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