Shifting Centers of Gravity
The End of the Automotive Industry As We Know It?
The global automotive industry is set to become a fascinating battleground over the next ten years as established OEMs from the triad markets wrestle with challenger OEMs from emerging markets. This report by Arthur D. Little identifies some of the strategies that emerging challenger OEMs will adopt and the key battles established triad OEM champions will face.
Released: July 2009
Download File ADL_Shifting_Centers_of_Gravity.pdf (.PDF, 892 Kb)
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